Our Paint Partners: Farrow & Ball, Little Greene & More

Why We Use Farrow & Ball

Farrow & Ball is the definitive paint brand for Chelsea period properties. Their paints are manufactured in Dorset using the highest concentration of pigment of any major paint brand, giving an unrivalled depth and richness of colour that changes beautifully throughout the day as natural light shifts.

As approved applicators, we have been trained by Farrow & Ball in their recommended application techniques and understand how each of their finishes behaves on different substrates. This matters because Farrow & Ball paints handle differently to standard trade paints — they require specific roller sleeves, brush techniques, and drying conditions to achieve the perfect finish.

Best For

• Period property interiors where colour depth is paramount
• Heritage colour schemes researched from historical archives
• Drawing rooms, dining rooms, and feature walls
• Woodwork requiring a traditional, characterful finish

Popular Colours for Chelsea Homes

• Hague Blue (No.30) — A deep, dramatic blue-green that is hugely popular for Chelsea front doors and study walls
• Railings (No.31) — The definitive colour for Chelsea ironwork, railings, and contemporary kitchen cabinetry
• Elephant’s Breath (No.229) — A warm mid-tone that works beautifully in Chelsea’s north-facing reception rooms
• Wimborne White (No.239) — A versatile warm white frequently specified for ceilings and cornicing
• Pavilion Gray (No.242) — An elegant blue-grey popular in Chelsea hallways and master bedrooms

Finishes We Recommend

Estate Emulsion for a traditional chalky look on walls, Modern Emulsion where wipeable durability is needed (kitchens, children’s rooms), and Estate Eggshell or Full Gloss for woodwork depending on the period and style of your home.

Why We Use Little Greene

Little Greene is a British heritage paint company with a colour palette developed in collaboration with English Heritage. Their paints offer exceptional coverage and durability while maintaining the rich, complex colour quality that period properties demand.

We particularly value Little Greene’s Intelligent range, which provides a beautifully flat finish with excellent washability — solving the age-old compromise between aesthetics and practicality. Their paints are also among the most environmentally responsible on the market, with minimal VOC content and sustainable manufacturing processes.

Best For

• Heritage colour matching for Victorian and Georgian interiors
• High-traffic areas where durability and washability are essential
• Eco-conscious clients seeking low-VOC premium paints
• Complex colour schemes using historically accurate palettes

Popular Colours for Chelsea Homes

• Slaked Lime (No.105) — A warm, creamy white that sits beautifully in Chelsea’s bright south-facing rooms
• French Grey (No.113) — A sophisticated grey-green ideal for Chelsea hallways and period joinery
• Teal (No.58) — A rich, saturated blue-green used in feature walls and statement rooms
• Loft White (No.222) — A modern, slightly warm white popular in contemporary Chelsea apartments
• Invisible Green (No.56) — A deep heritage green perfect for front doors and shutters

Finishes We Recommend

Intelligent Matt Emulsion for walls throughout the home (genuinely washable with a dead-flat appearance), Intelligent Satinwood for woodwork, and Intelligent Eggshell where a subtle sheen is preferred on trim and doors.

Why We Use Dulux Heritage

Dulux Heritage offers a curated palette of historically researched colours at a more accessible price point than some specialist brands, without compromising on quality. The range includes colours drawn from period interiors across Britain, many of which are ideally suited to Chelsea’s Victorian and Edwardian properties.

The Heritage Velvet Matt finish in particular provides an exceptionally smooth, elegant appearance with good coverage and durability. For clients who want heritage colours without the premium brand price tag, Dulux Heritage is our go-to recommendation.

Best For

• Budget-conscious projects that still require quality colour
• Rental properties and buy-to-let refurbishments
• Period colour schemes in Victorian and Edwardian properties
• Whole-house redecorations where volume purchasing matters

Popular Colours for Chelsea Homes

• DH White — A classic, clean white that works universally across Chelsea interiors
• Wedgwood Anthology — A gentle blue-grey that suits Chelsea bedrooms and sitting rooms
• Green Baize — A rich, traditional green for studies and libraries
• Brushed Gold — A warm, muted gold that brings warmth to north-facing reception rooms

Why We Use Benjamin Moore

Benjamin Moore is America’s leading premium paint brand, and their products have a growing following among London interior designers. We use Benjamin Moore for clients who want a subtly different colour palette to the standard British heritage brands, or who have been specified Benjamin Moore colours by their designer.

Their Regal Select and Aura ranges offer outstanding coverage, self-levelling properties, and an exceptionally smooth finish that is hard to match. The Colour Preview and Historic Color collections include colours not available from any British manufacturer.

Best For

• Designer-specified colour schemes
• Contemporary interiors and modern apartments
• Clients wanting a North American colour palette
• High-end kitchen and joinery finishing

Popular Colours for Chelsea Homes

• White Dove (OC-17) — A soft, sophisticated white beloved by designers for Chelsea whole-house schemes
• Hale Navy (HC-154) — A striking deep navy for accent walls and front doors
• Revere Pewter (HC-172) — A warm greige that has become a modern classic in Chelsea interiors
• Simply White (OC-117) — A bright, clean white ideal for contemporary Chelsea apartments

Why We Use Mylands

Mylands is a London paint company with roots stretching back to 1884. Their colour palette is inspired by London’s architecture and interiors, making it a particularly apt choice for Chelsea properties. The brand has a loyal following among London interior designers and homeowners who appreciate its distinctively urban colour range.

We value Mylands for its excellent coverage, smooth application, and the richness of its colours. Their Marble Matt Emulsion has a beautiful, sophisticated flat finish that is particularly effective in Chelsea’s period rooms.

Best For

• London-inspired colour schemes with character and depth
• Period properties seeking colours with genuine London heritage
• Clients who want something distinctive beyond the standard premium brands
• Feature walls, accent colours, and statement rooms

Popular Colours for Chelsea Homes

• Eccleston Pink (No.286) — A warm, gentle pink that adds character to Chelsea bedrooms and dressing rooms
• Borough Market (No.31) — A rich, earthy green ideal for studies and kitchen cabinetry
• Egyptian Blue (No.257) — A bold, saturated blue for dining rooms and feature walls
• Chalk Farm (No.13) — A clean, modern white with a London sensibility

Why We Use Edward Bulmer

Edward Bulmer produces fully natural paints made entirely from mineral pigments and plant-based ingredients, with zero petrochemicals and zero VOCs. For health-conscious Chelsea homeowners — particularly those with young children, allergies, or chemical sensitivities — Edward Bulmer represents the gold standard in non-toxic decoration.

Beyond the health benefits, Edward Bulmer’s colours are exceptionally beautiful. The range is designed by Edward Bulmer himself, a leading heritage colour consultant, and every shade is rooted in the history of British interiors. The paints also have a uniquely soft, chalky quality that photographs beautifully.

Best For

• Nurseries, children’s bedrooms, and family homes
• Clients with allergies or chemical sensitivities
• Heritage properties where breathable, natural paints are preferred
• Eco-conscious homeowners seeking the most sustainable option

Popular Colours for Chelsea Homes

• Purbeck Stone — A warm, natural stone colour that brings a quiet elegance to Chelsea drawing rooms
• Invisible Green — A deep, muted green with roots in Georgian interior design
• Jonquil — A soft, sunny yellow ideal for brightening Chelsea kitchens and breakfast rooms
• Kermes — A rich, earthy red for statement dining rooms and libraries

A Note on Application

Natural paints require specific application knowledge. They behave differently to synthetic products — drying times, coverage rates, and finish quality all depend on correct technique. Our team is experienced in applying Edward Bulmer products and achieves results that do justice to these exceptional paints.